The highly anticipated single ‘SXGNAL’ from the forthcoming EP “X-Files” has finally dropped. When listening to the song the first words that come to mind are; provocative, dark and mysterious. The intense baseline and silky melody pull you into a thought provoking three minutes of magic and wonder. It is as if Bobby Mill (Producer) tailor made the beat with an idea of the audio journey to take the listener in. This combined with the excellent flows and tongue and cheek lyrics from rapper 7RIX, the song is an explosion of flavours that hands a fresh twist to UK Rap.
Upon closer inspection, the production style is so unique but yet fits seamlessly into a mainstream rap playlist. With an edgy bass synth chugging the track along a roller coaster of bass and drum drops. The subtle growing sounds that help make up the texture of this beat are particularly interesting, the eary chime bell which almost sounds out of tune keeps the beat in this dark realm or pocket despite the transitions from chorus to verse and vice versa. This coupled with the bass are what makes this track stand out in its own lane in the current Rap ecosystem.
Bobby Mill is a producer extraordinaire who effortlessly glides across genres from Pop, R&B, new funk wave, Rap and everything in between. His understating of music as both a science and an art is outstanding and with each release we get to see how far and wide his imagination can take him. With this new song “SXGNAL” we get to witness the trap heavy dark side of Bobby sprinkled with lighter melodies making this masterpiece called “SXGNAL”.
The song is called SXGNAL, the infectious chorus repeats “She gave me bad signals”. It is fair to assume that 7RIX is having some lady problems but with a closer listen you can hear it is more than just your simple case of mixed messages. Rather it is a whole whirlwind of an uncomfortable relationship dynamic between a pair and throughout the song we get to hear one side of the story. If taking his word as gospel, we hear He is putting a lot of effort to start a romance with a woman who is very hot and cold and seems to struggle to read his social cues. “Spud me goodnight, are you alright… look at your stance you wanna fight”, this is a perfect line at the end of the second verse which is a visual image of this dynamic. The tone makes it sound as if he is absolutely disgusted that this woman wants to seal their night off with a fist bump and is showing no intention of showing any affection to a man who is trying to impress her. This song though serving as a comic relief, it can also be viewed as a social commentary on the changing dynamics of modern day relationships.
What we learn from this song is don’t be fast to put 7RIX in a box! The complete change of sound here is a polar opposite to other songs he has posted snippets of. Bobby Mill has his work cut out for him, we can not wait to hear the entire project. When asked to sum up the project in a sentence Bobby Mill said: “Ah man, it’s crazy”. As for “SXGNAL” the song is available on the YouTube page ‘7RIX’ and on Soundcloud, the links to which are below.